Playing Dress Up

I'm a big fan of the interweb, and the various gifts it has bestowed upon us: Twitter, Youtube, Facebook, Seamless Web, online shopping, Wikipedia, and (ahem) blogs, among them. But one way my quality of life has deteriorated since the advent of Al Gore's brainchild is that, with pictures of every wedding and event I attend showing up on Facebook, I find that I can't wear the same dress more than a couple times until it seems like everyone has seen me in it. And with eight weddings this summer, all those new dresses can really add up.
Luckily, thanks to the lovely ladies at Rent the Runway (including my friend, Jenn), the internet is about to resolve this particular problem, too. Rent the Runway has dresses from designers like Lela Rose, Proenza Schouler, Tibi, and Philosophy di Alberta Ferretti (as well as many others) available to rent for a fraction of what it would cost you to buy them. And if the only designer things your budget allows are the Target and H&M versions, here's your chance to try the real thing and live like a celeb for a weekend. Just choose the dress you want to wear and it's yours for your choice of four or eight days. Rent the Runway sends you two sizes to ensure you always get the perfect fit. And each dress comes with a pre-paid return envelope, so once you've worn the dress, you can just drop it in the mailbox to send it back. Genius.
Here I am in a Yigel Azrouel number at an event in Las Vegas this weekend. While I would never splurge on something this daring, and, well, red, in real life, I loved getting to wear it for one night. And now it's on it's way back, and I'm back on the site, choosing what I'll be wearing next!

The full site launches November 1, but sign up for membership now at www.renttherunway.com, and check out a preview of just some of their dresses now at www.renttherunway.com/prelaunch.